Imprimatur Capital Seed Fund in Latvia invests in BuzzPodium
– Latvia – 2011 year 30 March (13:00) (03.30.2011 13:00) Download PDF
The Imprimatur Capital Seed Fund in Latvia, with capital of EUR 3 million from the European Investment Fund’s JEREMIE programme, co-financed by EU Structural Funds, has signed an investment in SIA “PR Applications”, developer of the BuzzPodium social media distribution platform.
From left: Toby Moore, Maris Pazars
BuzzPodium is a web platform for publishing and distributing social media releases that can be easily shared among readers, followers, bloggers and social networks. The BuzzPodium service provides an affordable full newsroom solution for corporate customers that enables multimedia content sharing, interactivity, automatic distribution and is search engine optimised. BuzzPodium is a great publishing, distribution and campaign tracking tool for PR agencies and corporate marketing departments, enabling collaborative workflow and advanced tracking tools and statistics.
Toby Moore, Managing Partner of Imprimatur Capital Fund Management in Latvia stated, “BuzzPodium capitalises on the strong shift in digital media distribution through social networks, increasing access for corporate content publishers and increasing engagement from readers. This is a very scalable business model, the team is highly experienced and we look forward to working together and launching the service internationally.”
Māris Pazars, Chairman and founder of BuzzPodium stated that “The funding of this project provides a unique opportunity for BuzzPodium to move first into the UK market and later into other foreign markets, which was the ultimate objective of the company from its very establishment. In order to achieve that, BuzzPodium has attracted a highly experienced UK-based company director and we have invested significant efforts into product development and market research in order to understand our value proposition.“
About BuzzPodium
BuzzPodium is a social media release distribution and collaboration platform symbolizing the beginning of the end of the era of the “word doc press release”. BuzzPodium is an innovative way in press release creation and distribution. Internet based media channels and social networks have started to play a crucial role in the dissemination of information and creation of public opinion. We are taking advantage of this with BuzzPodium as an on-line press release distribution platform that allows companies to have low cost, targeted and effective dissemination of information.
About JEREMIE
JEREMIE (Joint European Resources for Micro to Medium Enterprises) is a joint initiative launched by the European Commission (DG Regional Policy) and the European Investment Bank group to improve access to finance for SMEs in the EU within the Structural Funds framework for the period 2007 - 2013. JEREMIE enables the EU Member States and Regions to put money from the structural funds and also national resources into holding funds that can finance SMEs in a flexible and innovative way. Since the products will be provided on a repayment basis, funding will be reinvested and hence more SMEs will benefit from the EU resources.
The new initiative aims at developing and fostering the role of entrepreneurship within the EU in order to meet the objectives of the Lisbon agenda and help structural funds to deliver greater benefits to the market.
About EIF
EIF's central mission is to support Europe's small and medium-sized businesses (SMEs) by helping them to access finance. EIF designs and develops venture capital and guarantees instruments which specifically target this market segment. In this role, EIF fosters EU objectives in support of innovation, research and development, entrepreneurship, growth, and employment. The EIF total net commitments to private equity funds amounted to over EUR 4.6bn at September 2010. With investments in over 300 funds, the EIF is a leading player in European venture due to the scale and the scope of its investments, especially in high-tech and early-stage segments. The EIF commitment in guarantees totaled over EUR 13.6bn in over 160 operations, positioning it as a major European SME guarantees actor and a leading micro-finance guarantor.
About Imprimatur Capital
Imprimatur Capital is an international seed investor in high-growth technology businesses with global market potential. To date Imprimatur Capital headquartered in London has invested in more than 20 start-ups in Europe, Russia and the Asia Pacific region, in sectors including Web-based businesses, enterprise software, electronics, life science and homeland security.
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