Last year the airBaltic Christmas campaign involved a competition in which people were asked to bet when a reindeer at the Riga Zoo, Lācis, would shed its antlers. The winner of the competition won two tickets to any airBaltic destination. Almost 20,000 bets were placed and 72,000 people watched Lācis live on the Internet via webcams. More about this can be found here: http://vimeo.com/20934228.

In 2009, the main element of the Christmas campaign was Santa Claus. He helped Internet users to spin a globe and determine where customer should go next. The campaign won the “Best Internet Campaign of the Year” award in the Webbies Awards – a competition organized each year by the world’s leading publisher of aviation-related materials, Flightglobal. Also the campaign won the Silver Hammer award in the Golden Hammer 2010 Awards Interactive media category for excellence and outstanding creativity. The jury particularly appreciated the creative approach taken toward this marketing campaign, which promoted brand recognition. More about this can be found here: http://www.airbaltic.com/2010.

airBaltic serves over 60 destinations from its home base in Riga, Latvia. From every one of these, airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.